Archive | April, 2011

The Milky Way: Like You’ve Never Seen it Before

23 Apr

Just in time for Earth Day, Norwegian photographer Terje Sorgjerd recently showcased his work filming the milky way from a mountain location in Spain. The results are impressive, through Sahara sand storms, waves of clouds, and a wide range of colors, his work has really paid off. He was recently featured on CNN talking about how he made the video, you can see that video here. His videos have been popping up across the blogging world, and other news sites like the Wall Street Journal, in which you can read that article here. If your interested, you can see what Terje Sorgjerd is up to on his facebook page. Otherwise, watch the incredible video below.

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VW Rolls Out New Ad Campaign

19 Apr

With some poor reviews of the latest Jetta release, VW is definitely trying to step up their game. So maybe a little comical advertising will help, hey if Bill Hader is in it, its bound to be funny right? And incase you thought I was going to say no, your wrong, yes, yes this is some quite hilarious stuff. So check out the latest series of ad’s from Volkswagen.

Battlefield 3: It’s Coming

19 Apr

If you have been following the ‘Fault Line’ trailers of the upcoming game Battlefield 3, you know that this game release is building a lot of momentum. The teaser gameplay trailers have kept us interested in one of the slickest looking games to date. And with the recent release of the full ‘Fault Line’ 12 minute trailer, one can only get a little more excited. But if you can’t wait to get your hands on a copy, you have to wait a little longer, the game is not set to be released until November 2011.

Set in 2014, the current trailer scenes document a squad of marines in Iran carrying out missions against the PLR. From walking through the marketplace, gunfights on the street, to crawling across the rooftops, the visuals are impressive.

From a generation that used to play Wolfenstein 3D, and Duke Nukem 3D; games that included the ‘3D’ heading just to let us know we were stepping out of the traditional 2D realm, BF3 is a fantastic example of how far gaming has come. Check out the new trailer below, but be sure to watch it in HD.

Reasons to Believe

17 Apr

For each tank that is manufactured in the world, 131000 teddy bears are made.

For each stock exchange that plummets, there are 10 versions of ‘What a Wonderful World’.

For each corrupt person, there are 8000 donating blood.

For each wall that exists, there are 200000 welcome mats.

While a scientist is designing a new weapon, 1 million moms are making chocolate cakes….

There is a recent commercial circulating in Latin America right now, and its gathering a lot of attention. What you just read is a section of the ad appropriately named ‘Reasons to Believe’ that is put out by Coca Cola. I am not sure why this ad has not been released in an english version elsewhere, but I think it definitely should be soon. Until then, there are a couple translated versions floating around on YouTube, and I am here to share one of them with you. Put aside all your liberal-anti-big-business-damn-the-man thoughts and just enjoy a simple ad with a great message to start your Sunday 🙂

More Great Car Ads

10 Apr

Automakers produce some of the most innovative and enjoyable advertisements in the industry. Whether its making us feel good about life, our car, or anything inbetween, these ads all portray a lifestyle. It’s that lifestyle you associate with, look up to, and want, not necessarily the car itself. It’s with that little trick that marketing agencies around the world target us. Our brains by default connect the shortest path to a destination, we think that maybe if we buy this car, we can have that lifestyle. Even if we know that is not the case, we like to think that owning that car could help propel us on the path to achieving our dreams. This is a very difficult urge to supress, but one must take advertisements with a grain of salt.  Either way, if you can maintain your ability to make good decisions, you should be able to enjoy the ads nonetheless. Below is a sample of some more favorites of mine.

The High Line: Elevated Park

7 Apr

Theres a new park open in the lower west side of Manhattan in New York City, and its no ordinary park. Built atop the old freight rail tracks once known as the West Side Line, this 2.33km elevated parkway is one of the most unique models of urban renewal.

The elevated rail line used to serve the factories and warehouses in the district, with parts of the line running right through some buildings. But in the 1960’s the line was officially closed down. For years the looming ironwork of the line was slated to be demolished, but just recently was revitalized into a beautiful parkway. With native trees and plants, a street view ampitheater, and amazing views, the High Line park has been well recieved. The new park sits above the traffic of the busy streets below, and is even encouraging new real estate developments around it.

Now take a look through the photos and enjoy.

2×4 Missile

6 Apr

Maybe its just me, but every once and a while when driving behind a truck I wonder what if something fell off. Its usually just rocks that chip our windsheilds and give our front ends that freshly sand blasted look. But what if a set of chains fell off from behind a big rig cab, what about a peice of steel left on the flatbed, a wrench of tool left behind or in the case of the woman below, a 2×4.

Watch the video.

You can watch them discuss it on American Morning here: http://cnn.com/video/?/video/bestoftv/2011/04/06/exp.am.windshield.plywood.cnn