Keeping up with the Joneses

11 Sep

It’s the catch phrase of suburban consumerism, that simple line personifies the human instinct to always do better than our neighbors. When Mr. Jones next door pulls into the driveway in his new Audi S4, you stop mowing the lawn and stare in awe of his new ride. You go over and have a look for yourself, complimenting Mr. Jones on his new purchase, and then get back to mowing your lawn. The next day you’re looking at your old car with dissatisfaction, and you are soon at the Audi dealership test driving an R8, knowing that when you pull into your driveway, all your neighbors will want what you have. Yup, your just keeping up with the Joneses.

Cue in this years film titled just that: The Joneses. The film stars David Duchovny and Demi Moore as they portray a wealthy suburban family moving into a new neighborhood. Their perfect family easily blends into their new community and soon becomes the family that has what everyone wants. They drive the cars you want, they have the phone you didn’t even think was out yet, and they dress the way you wish you looked. However if it all seems to good to be true, then you might be catching on.

That perfect family turns out to be no family at all, instead, they are a corporate team of advertisers working for an agency that places ‘families’ in neighborhoods just to show off the latest consumer products. It all seems so perfect until the father figure Steve Jones played by Duchovny starts to see the crippling effect their sales tactic is having on the neighbors as they desperately try to keep up.

Coming into this film I thought it was going to be a clever and entertaining movie, but as the credits rolled up, it ended as a touching experience as well. The film exposed the tragic reality of how consumerism can push people out of their element, and into a world full of debt and regret. The current economic situation will resonate in your mind as you watch, and start to ask yourself; are you living within your means?

Thumbs up for a quality film that both entertains and leaves you with something to think about. Check out the trailer below.

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