Whats wrong with an Orange mini-skirt?

17 Jun

FIFA 2010 is now in full swing as teams begin their second rounds of games this week, but the star players aren’t the only ones creating media buzz during the king of all soccer tournaments. If you’ve been reading up on your news, you may have noticed this story.

http://www.theglobeandmail.com/sports/soccer/dutch-mini-skirt-marketers-1-south-african-police-0/article1606825/

I was reading a copy of the Globe and Mail on my flight home today, and I found this article particularly interesting. Here is the quick breakdown; Dutch brewer Bavaria NV paid for 2 attractive dutch girls to fly to South Africa for the tournament. Once there, they successfully recruited roughly 36 other girls for their mission. The mission? Disguise themselves as Danish fans and attend Hollands first game of the tournament against Denmark. Once inside, the girls stripped off their Danish outfits leaving only tight orange miniskirts and tops bearing the Bavaria NV logo on the back, as they danced together in the crowd. Flaunting the dutch colors and promoting Bavaria NV all at the same time, it didn’t take long for this youtube video to pop up soon after the spectacle.

The girls were quickly escorted out of the game by local authorities and the two dutch girls were charged by south african police with ambush marketing.

As we all know, advertising rights for the 2010 World Cup is a lucrative gig, Adidas and Budweiser pay massive amounts of money for exclusive rights to promote their products during this tournament. Budweiser is claiming it had no part in the events that took place at the dutch game on Monday. The girls have been released on bail, but the story is growing in complications as a british TV commentator recently lost his job when the tickets the girls used were traced back to him. Apparently Robbie Earle, the commentator and former player himself was sacked as it was discovered that tickets issued to him were used by the girls at the Netherlands-Denmark match.

Ambush marketing it may be, but do these girls really deserve to be kicked out of the game and charged just for wearing certain clothes at a soccer match? When did world cup games have a dress code? Is there really that much damage from some attractive women in tight-fitting orange outfits dancing in the stands? I think not.

Advertisements

3 Responses to “Whats wrong with an Orange mini-skirt?”

  1. petergulyas June 17, 2010 at 8:02 pm #

    There is no problem with the girls and the miniskirts, but legally speaking, this is a problematic issue here. The rules are clear about what can and can’s be displayed at a soccer match and the beer company knowingly broke theese rules. The girls will be OK, the company will be fined, and possibly banned from the World Cup.

    There was a similar problem in Hungary too, where all political messages were banned from soccer stadiums because of very serious social unrest after september of 2006. During a qualifying mathch vs. Malta, riot police were called in to remove a banner posted my the Malteese fans to save the endangered Malteese falcon, this was deemed a polital message and after a brief scuffle the banner was taken down. There were great changes after 1989 in eastern europe but Hungary is still a police state!

    So anyway, bottom line is: rules are rules! And advertisements are big $$$

  2. Andreas June 22, 2010 at 2:46 pm #

    Some rules are just wrong though.

Trackbacks/Pingbacks

  1. 2010 in review « fivepuddles - January 2, 2011

    […] Whats wrong with an Orange mini-skirt? June 2010 2 comments 3 […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: