Archive | 7:31 pm

Whats wrong with an Orange mini-skirt?

17 Jun

FIFA 2010 is now in full swing as teams begin their second rounds of games this week, but the star players aren’t the only ones creating media buzz during the king of all soccer tournaments. If you’ve been reading up on your news, you may have noticed this story.

http://www.theglobeandmail.com/sports/soccer/dutch-mini-skirt-marketers-1-south-african-police-0/article1606825/

I was reading a copy of the Globe and Mail on my flight home today, and I found this article particularly interesting. Here is the quick breakdown; Dutch brewer Bavaria NV paid for 2 attractive dutch girls to fly to South Africa for the tournament. Once there, they successfully recruited roughly 36 other girls for their mission. The mission? Disguise themselves as Danish fans and attend Hollands first game of the tournament against Denmark. Once inside, the girls stripped off their Danish outfits leaving only tight orange miniskirts and tops bearing the Bavaria NV logo on the back, as they danced together in the crowd. Flaunting the dutch colors and promoting Bavaria NV all at the same time, it didn’t take long for this youtube video to pop up soon after the spectacle.

The girls were quickly escorted out of the game by local authorities and the two dutch girls were charged by south african police with ambush marketing.

As we all know, advertising rights for the 2010 World Cup is a lucrative gig, Adidas and Budweiser pay massive amounts of money for exclusive rights to promote their products during this tournament. Budweiser is claiming it had no part in the events that took place at the dutch game on Monday. The girls have been released on bail, but the story is growing in complications as a british TV commentator recently lost his job when the tickets the girls used were traced back to him. Apparently Robbie Earle, the commentator and former player himself was sacked as it was discovered that tickets issued to him were used by the girls at the Netherlands-Denmark match.

Ambush marketing it may be, but do these girls really deserve to be kicked out of the game and charged just for wearing certain clothes at a soccer match? When did world cup games have a dress code? Is there really that much damage from some attractive women in tight-fitting orange outfits dancing in the stands? I think not.