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Nike and Tiger: Did you learn anything?

9 Apr

You’ve heard it on the news, you’ve seen the commercial, and the parodies are already popping up on youtube. There is alot of buzz about Nike’s new commercial, which features a black and white slow zoom of Tiger’s face, with a recording of his father playing over. Check it out:

So what’s going on here? I was scratching my head at first, what’s the point of this ad? We all know about the scandals and turbulance that Tiger has been apart of. When people thought golf, they thought Tiger, he was an icon, but Tiger has been busy chasing tail a little too much during his career and his marriage and it finally caught up with him. He backed out from the golf scene, sponsor’s were dropping him left and right, and finally it went quiet. It seemed we had seen the last of Tiger for a while.

But then this ad comes out of nowhere. Nike is pushing Tiger in our face again, just when we had enough. Is this ad tasteful or disgraceful? That clip of his father speaking, it was never intended for Tiger, it was a recording of his deceased father Earl speaking about his wife Tida, with Tiger’s name dubbed infront. Tiger told reporters: “I think it’s very appropo. I think that’s what my dad would say and it’s amazing how my dad can speak to me from different ways even when he’s long gone,”.

Did Tiger learn his lesson? Did we learn our lesson about idolizing a golfer? Did Nike learn anything?

All I know is that Nike is getting what it wants, attention, good or bad, they are banking on that old Brendan Behan quote “there’s no such thing as bad publicity”. So bravo Nike, you’ve got us talking, but are we all really thinking of buying new shoes now?