WWF 911 Ad Stirs Controversy

2 Sep

Making waves across the advertising and blog world, is this advertisement dawning the WWF Logo.


The title reads: “The tsunami killed 100 times more people than 9/11. The planet is brutally powerful. Respect it. Preserve it.” The ad first starting becoming well known when it won the best of 2009 award at www.oneclub.org, which apparantly promotoes excellence in advertising.

But World Wildlife Fund is rejecting the ad, saying it was released without authorization by the Brazilian Ad agency DDB Brazil (www.ddb.com).

The ad is no longer found on www.oneclub.org, it was pulled down. And with good reason, exploiting the pain surrounding the events of September 11 to promote awareness is not cool. Especially so close to the 8th anniversary of the tragedy, this ad was not just too soon, there will never be a timeframe to support such distastefulness…

I hope theres a few people involved with this advertisement kicking themselves over this…

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